For a furniture manufacturer or a company that works in this field it’s very important to know how to present their products and how to attract customers. Small companies try to learn from the legends while also distancing themselves from the model and trying to get a personality of their own.
But let’s focus on something specific like IKEA for example. We’ve all familiar with it and we know their strategy today. However, their catalogues didn’t always look like they do now.It’s enough to take a look at their catalogue covers starting with 1951 to understand where their success comes from. Even the first few covers showed this ability to be unique and to attract clients without revealing too much.
I like the way IKEA manages to present something so common and simple always in a new way, different from the usual. Their catalogue covers have changed through time. They went from symbolic and mysterious to familiar and friendly only to become artistic and familiar.All pics from pinterest.