The Evolution Of IKEA Reflected In Their Catalogue Covers From 1951 Till The Present

For a furniture manufacturer or a company that works in this field it’s very important to know how to present their products and how to attract customers. Small companies try to learn from the legends while also distancing themselves from the model and trying to get a personality of their own.

IKEA 1951 Catalog

But let’s focus on something specific like IKEA for example. We’ve all familiar with it and we know their strategy today. However, their catalogues didn’t always look like they do now.It’s enough to take a look at their catalogue covers starting with 1951 to understand where their success comes from. Even the first few covers showed this ability to be unique and to attract clients without revealing too much.

IKEA 1952 Catalog

IKEA 1953 Catalog

IKEA 1954 Catalog

IKEA 1955 Catalog

IKEA 1956 Catalog

IKEA 1957 Catalog

IKEA 1958 Catalog

IKEA 1959 Catalog

IKEA 1960 Catalog

IKEA 1961 Catalog

IKEA 1962 Catalog

IKEA 1963 Catalog

IKEA 1964 Catalog

IKEA 1965 Catalog

IKEA 1966 Catalog

IKEA 1967 Catalog

IKEA 1968 Catalog

IKEA 1969 Catalog

IKEA 1970 Catalog

IKEA 1971 Catalog

IKEA 1972 Catalog

IKEA 1973 Catalog

IKEA 1974 Catalog

IKEA 1975 Catalog

IKEA 1976 Catalog

IKEA 1977 Catalog

IKEA 1978 Catalog

IKEA 1979 Catalog

IKEA 1980 Catalog

IKEA 1981 Catalog

IKEA 1982 Catalog

IKEA 1983 Catalog

IKEA 1984 Catalog

IKEA 1985 Catalog

IKEA 1986 Catalog

IKEA 1987 Catalog

IKEA 1988 Catalog

IKEA 1989 Catalog

IKEA 1990 Catalog

IKEA 1991 Catalog

IKEA 1992 Catalog

IKEA 1993 Catalog

IKEA 1994 Catalog

IKEA 1995 Catalog

IKEA 1996 Catalog

IKEA 1997 Catalog

IKEA 1998 Catalog

IKEA 1999 Catalog

IKEA 2000 Catalog

IKEA 2001 Catalog

IKEA 2002 Catalog

IKEA 2003 Catalog

IKEA 2004 Catalog

IKEA 2005 Catalog

IKEA 2006 Catalog

IKEA 2007 Catalog

IKEA 2008 Catalog

IKEA 2009 Catalog

IKEA 2010 Catalog

IKEA 2011 Catalog

IKEA 2012 Catalog

IKEA 2013 Catalog

IKEA 2014 Catalog

I like the way IKEA manages to present something so common and simple always in a new way, different from the usual. Their catalogue covers have changed through time. They went from symbolic and mysterious to familiar and friendly only to become artistic and familiar.All pics from pinterest.