Timberland New Store can be found in Westlife London and is, as the title suggests, a new store which tries to underline, at the same time, the brand’s personality and environmental values. The initial intention turned into a successful result. It seems to be like an individual mall with a roof which looks like a tree, an original concept of store which combines modern with traditional, wood, steel, glass in the most appropriate proportipons.The new store was designed by Checkland Kindleysides.
The fusion of wood and modern materials, both outside and inside, prove to be an intelligent choice, as the entire image is one which successfully reflects the heritage in craftsmanship and environmental values. The pieces which constitute the furniture make you think about values, traditions that have to be kept for those who come after us, while the arrangement of the products brings us to the real life, to the contemporary world in which people need all sorts of things, both modern and classical.
The entrance is inviting and has that particular way of making you curious to dicover what is behind the entrance door, beyond what is obvious. The view from outside seems to be similar to something cheerful , as if someone played with the materials and the result was the best which could be obtained.
Everything seems to be used in an intelligent manner and every little piece has its defined place and its importance in creating the same good impression you expect from this brand.