The new Puma concept store



This is Twentyone, the new Puma concept store. It’s located in the Boxpark pop-up mall in Shoreditch and has a very interesting look. The store is situated on the 21st unit of the mall. Coincidence or not, the store will offers new stock and will also organize events and promotions every 21 days.At the entrance the visitors will be welcomed with a menu board. There they can find the 21 exclusive footwear options offered in the store. They are welcomed to take a look at anything they like, analyze and hopefully purchase the desired product. It’s a very inviting store and the atmosphere is very welcoming inside.

The store follows the ecological principles that the company has initiated. Moreover, it’s in conformity with the mall’s inventive approach on building sustaible structures. Each pair of shows comes in PUMA’s Clever Little Bags. They also feature some of the company’s icons from the Puma Eco Table. This indicated the eco-friendly materials that have been used to create the products.

Overall, the new store looks rather simple. The accent is not on the décor but on the products displayed inside. There is an entire wall covered in drawers. Each one contains a different pair of shoes. Some items are also displayed on the improvised shelves. The interior is the store is almost entirely covered in wood. Besides the storage units, the rest of the store is very airy and clear.{found on hypebeast}.


Published by in Design And Concept, on February 19th, 2012

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