People’s main attribute is their creativity. What seems even more incredible for me is the fact that people manage to be creative even on subconscious situations. We create not only when we want to, but also when we try to concentrate on other aspects or when we get bored. For instance, think about doodling. Everybody does it and sometimes after a long meeting we are surprised of what we have sketched without even knowing it. But have you ever thought about using in any way the products of your doodling? I am sure most of you didn’t. But I know someone who did…

Front for Moroso designed a leather sofa which is inspired by the doodling that Front’s employees did during their design meetings. I find this idea incredible. Not only that it is creative, unique and really good looking, but it unveils the team’s personality and brings to light each member’s hidden thoughts. This way the designers got to know better each other and even themselves.





















