CCPP – Chantier créatif de prévention partagée- is the product of a design collaboration between the Collectifs Cochenko and Quatorze. Basically this product is an instalation that will travel to schools and institutions in a drug awareness campaign comissioned by the French Ministry of Culture and MILDT. The project consists is the creation of a hallucinogenic space where the students will be entering in order to experience contrasting moments.
Only one person is allowed inside at the time and he or she can stay in there as long as he/she wants. The space is divided in three continuous rooms where the user will experience very different emotions: pleasure, repetition and awakening. As a person enters the first room, the door is shut behind him/her. He or she will enjoy the beauty and tranquility of a relaxing space with soft, crystalline music and subtle light. As the user enters into the second space, the surroundings are beginning to be closing in around him/her. The user is now deprived of direction and he will experience harsh sound and light combinations. In the last space the user is slowly brought into the reality and a numbing bass is growing through the body, encouraging the user to want to leave that space as quickly as possible. It must be a really intense experience.
Hopefully it will have a positive effect on those who are trying it and the campaigns will discourage young students to try drugs. It’s a very creative campaign and hopefully it will be a success.