Avant-Garde Shine Store in Hong Kong
Shine is one of Hong Kong’s most renowned high and multi-brand fashion stores, known for bringing pioneering foreign brands to the trend conscious locals. Located in Causway Bay and designed by architect Nelson Chow, this impressive store is a true statement of beauty and style.
The owner had one demand and this was to create a design that would reinforce the company’s identity as an avant-garde and experimental fashion store. In order to do so the architect used a bold, contrasting black and white palette, interesting lighting features and unique merchandise display units. Inspired by the shape of a star, the shop has the ceiling covered with a high gloss white and coated the surrounding walls with all black.
Equipped with three display platforms and suspended mannequins, the entrance gallery acts as an extension of the window displays. The architect created interesting architectural highlights consisting of a tall asymmetrical room with a pivoted, angled ceiling, a suspended staircase and a series of white cables at the ceiling of the main space.
Shine is a contemporary and avant-garde fashion shop. Designed to be the perfect juxtaposition of bold and edgy, this stunning store is a reflection of the fashion retailer.